DuPont Launches “Design Your Perfume Bottle” Game in Cosmoprof Asia 2014
Hong Kong, November 3, 2014 -- DuPont Packaging & Industrial Polymers will introduce an interactive game called “Design Your Perfume Bottle” to personalize your bottles in Cosmoprof Asia 2014 scheduled from Nov 12 to Nov 14 in Hong Kong. The game provides choices of caps and bottles, both in a variety of forms, colors, transparencies, and decorative effects realized through the use of DuPont™ Surlyn® resin. The game will be presented to you right on the booth, Hall 5G-F1D.
Surlyn® ionomer resin offers a unique combination of design freedom, glass-like clarity, functional performance, appealing tactile properties and ease of production. The material enables perfume and cosmetic packaging to deliver luxury and elegant experience to consumers.
“Packaging design is of central importance in fragrance and cosmetic products,” said Sumarno Kartolo, Market Segment Leader for Cosmetics, DuPont Packaging & Industrial Polymers, Asia Pacific. “Through the game ‘Design Your Perfume Bottle’, we want people to experience the fun of design and the creativity inspired by Surlyn®. No other materials like Surlyn® that is incredibly versatile to provide both aesthetics and functionality for perfume and cosmetic packaging.”
Another highlight at DuPont booth is the Surlyn® 3D overmolding technology. Named Surlyn® 3D, the D’s stand for Design, Decoration and Depth. The result of this patented technology is the creation of cosmetic and perfume packaging with glasslike transparency, luxury decorative effects and increased consumer safety and convenience that simultaneously reflect brand identity and achieve product differentiation.
DuPont Cosmetic Solutions brings DuPont "Miracles of Science" to the world of beauty and personal care by expanding the possibilities of its comprehensive range of materials and technologies, and by fostering partnerships focused on technology and consumer insight. Its primary aim is to develop new and differentiated cosmetic solutions that meet brand owners’ and designers’ needs for innovation while enhancing the consumer experience and bring more fun, emotion and well-being.
DuPont Packaging & Industrial Polymers manufactures an extensive mix of adhesive, barrier, peelable lidding and sealant resins and provides a globally networked development team to work with customers on packaging programs that help protect the product, environment, improve shelf appeal, convenience and reduce cost in the food, cosmetics, medical products and other consumer goods and industrial packaging industries.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.